Education as a contribution to communicative self-steering experiences by Susan Bink |
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April 5, 2006; 2:08 pm by
Susan
Our society is changing to a system of communicative self-steering according to the philosophy of Arnold Cornelis. It becomes more important to learn at the level of communicative self-steering besides learning at the level of the social ruling system. Education should contribute to that. This paper gives a view on education in a society in which people live thogether according to the logic of communicative self-steering and in which an economy of experiences is upcoming. Download article (in Dutch)
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Today Albert Boswijk presented an elevator speech at Event.Hosted by Sprekersplatvorm. He talked about the dilution of the concept experience. The only way to look at experiences is to start from the perspective of the individual . He differentiated between personal,social and economical experiences. Experience economy is a symptom of deeper structural changes in society. We are moving from a social ruling system to a society where deep communicative selfsteering and selfexpression are going to be the key values. Companies have to rethink their role in the process of making meaning by the individual. 
“Many views on the experience economy start with the behavior of actors in society at large and try to understand and explain their dynamics. In other words, the focus is on the external, objective, physical world of experience. But since experiences are inherently personal and only exist in our own internal, subjective, mental universe it is interesting to start from the inside and see what cognitive science can tell us about the central role of experience and story. This article is therefore quite literally an inside story about the experience economy and the pervasiveness of story and text.”
Logica van het gevoel - Filosofie van de stabiliteitslagen in de cultuur als nesteling der emoties (Feeling’s Logic - Philosophy of the cultural stability layers as the embedding of emotions), by Arnold Cornelis (1995) 
Zineconomie - De samenleving van de overtreffende trap (Economics of Meaning - The society of superlatives), by Meerten ter Borg (2003) 
Today we witnessed the presentation of Rolf Jensen, author of the best-selling book ‘The Dream Society’ and director of the Copenhagen Institute for Future Studies in ‘De Kas’ in Amsterdam. The choice for ‘De Kas’ as a location was easy since this is a place with its own story, as the owner would explain after Jensen’s presentation….
In a world where viral marketing, buzz and word of mouth are well-known terms for every manager, Godin, in Unleashing the Ideavirus (and for that matter also in his other books), points to the problems that companies face in implementing these concepts and also how to solve them. The same Copernican Revolution that is needed to enter the second generation of Experiences and the Support Economy, is needed within the field of marketing. The company is not – and ought not to be – at the center, but the customer, the individual, should be.