“Many views on the experience economy start with the behavior of actors in society at large and try to understand and explain their dynamics. In other words, the focus is on the external, objective, physical world of experience. But since experiences are inherently personal and only exist in our own internal, subjective, mental universe it is interesting to start from the inside and see what cognitive science can tell us about the central role of experience and story. This article is therefore quite literally an inside story about the experience economy and the pervasiveness of story and text.”
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