The rebirth of a store concept that was lost in warehousing on the m2. Petra Brussen changed drastically the strategy of Prénatal. She asked clients what would you like us to be for you?. Every woman who becomes pregnant experiences important changes, emotionally, fysically, mentally and spiritually. “If you becomes we.” She searched for the deeper meaning of this process and looked for an authentic bond with becoming mothers. She found this in the Silent Bond of the Moms.

Community is a powerful attractant. We have been recognizing communities by their signs and their symbols for millenia. We know exactly what a desirable community should look like. Pattern recognition takes one twentieth of a second. Unless your community venue fits the image on the user’s mental map,

Angelique Schmeinck, Dutch Master Chef, is a great example of innovative, out of the box thinking. Imagine cooking on 1500m height, with an hot air balloon as oven: the pure thought to use existing resources and transform these into an innovative concept.

The central idea in this essay will be that a clear sense of ‘self’, a personal identity, distinguishes us humans from all other primates: unlike even our chimpanzee cousins, this self has a unique storyline, a life narrative like no other, which constantly provides a framework for evaluating and interpreting the moment to moment unfolding of our individual daily lives.

Experience Top Lecture 23rd of January 2007

If you can create everyting in life that you want and desire and if everything you have is your life, why shouldnot you reinvent your life? And make a brand of yourself. If you can make brands personal why do we not make ourselves brandable?

Edward Reed makes a very important differentation between primary experiences and secondary experiences.He argues that through the enormous technological progress ” there has been considerable regress in meaningful communication among people. He claims that many of us spent much of our work time in this age of information pushing buttons,and responding like machines to symbols that are created by someone else, symbols that hold no meaning for us.”

The fact that many people are speaking about new types of economies (experience economy, attention economy, information economy, emotion economy, etc) and societies (dream society, experience society, knowledge society, etc), is a sign for Verna Allee that we have already passed a break-point. The question is not whether the economy and society are changing, but in what direction they are changing. For Allee the answer to this question is: toward Value Networks.

For pictures of lecture and workshop

The Danish Marketing Forum and The Technoligisk Institut(Taastrup) in Copenhagen are organising the Markedsførinsdagen 2006, 30 and 31st of may.

Download the key note presentation of Albert Boswijk from the download area.

Literally speaking the Experience Economy is very old. Within management however it is a rather new topic that is being addressed only since the last ten years. Several organizations and their management place it on the agenda. It is something new and they want to discover what it is and what it can mean for them. The way people go through this orientation and learning processes differs from organization to organization. I observe three types of responses; 1. Neglect after first impression 2. Going through the motions 3. Fundamental approach.