Traditionally all resources were considered to be scarce. Nowadays however, we are dealing with resources that are abundant (think of information, ideas, experience), but that also have other characteristics that demand a different way of thinking. In a world of abundance and plentiness we need to rethink our thoughts about values and individuals.

Angelique Schmeinck, Dutch Master Chef, is a great example of innovative, out of the box thinking. Imagine cooking on 1500m height, with an hot air balloon as oven: the pure thought to use existing resources and transform these into an innovative concept.

The central idea in this essay will be that a clear sense of ‘self’, a personal identity, distinguishes us humans from all other primates: unlike even our chimpanzee cousins, this self has a unique storyline, a life narrative like no other, which constantly provides a framework for evaluating and interpreting the moment to moment unfolding of our individual daily lives.

Experience Top Lecture 23rd of January 2007

If you can create everyting in life that you want and desire and if everything you have is your life, why shouldnot you reinvent your life? And make a brand of yourself. If you can make brands personal why do we not make ourselves brandable?

Edward Reed makes a very important differentation between primary experiences and secondary experiences.He argues that through the enormous technological progress ” there has been considerable regress in meaningful communication among people. He claims that many of us spent much of our work time in this age of information pushing buttons,and responding like machines to symbols that are created by someone else, symbols that hold no meaning for us.”

The Danish Marketing Forum and The Technoligisk Institut(Taastrup) in Copenhagen are organising the Markedsførinsdagen 2006, 30 and 31st of may.

Download the key note presentation of Albert Boswijk from the download area.

Tomorrow’s people; How 21st Century Technology is changing the way we think and feel. Baroness Prof. Susan Greenfield (prof. of Pharmacology at Oxford University) lectured about the future of the mind at the People Ideas Nature and Creativity conference at Figi Zeist the Netherlands.

.Experience Toplecture 23rd of jan.2007 TCH Amsterdam

Berlin is ‘a breathtaking experience’, a city in which current developments and history go hand in hand. An E-Tour to Berlin is not only changing your way of thinking but also saying goodbye to former days without turning your back to past emotions.

Mark Hansen, Lego Company and guestlecturer for the European Centre for the Experience Economy spoke in Umbrie for executives and for the Hospitality Sales Management Association International. In Mark’s view the customer of the future wants to be the designer, and the marketeer of his own desgined products. So what’s the changing role for Lego Company in this? Listen to Mark’s lecture, for members only

The underlying theme of the Executive Course Value Creation through Experience 2006 in Umbria was the Rule of St. Benedict. Not only did all participants stay in a Benedictine abbey, but many activities were also put in the context of how Benedictine monks live their life. On Thursday Prior Padre Cassiano told us about how the ancient Rule of St. Benedict can be applied in our life and especially working life nowadays. The date he put on his summary, April 27, 3006, was perhaps meant to stress the eternal value of the Rule…

Many courses start with an introduction round with names and titles and the companies where everyone works, an introduction of your social self so to say,but the European Centre always starts the Executive Course with an introduction that makes everyone experience their experiences.

José Gimeno of e-Cultura presented e-Cultura’s vision on experiences and showed us some of their many fascinating and inspiring examples of their work in practice.