Mark William Hansen will lecture the 11th of May about experience co-creation at the Lego Company. Joe Pine recommends: “Manufacturer LEGO been in the experience business for almost four decades, it’s the only company I know of that has marketing experiences at all ten levels of the ‘Location Hierarchy Model’ I relate to. I strongly urge you to not only attend Mark Hansen’s session, but to absorb his lessons and apply them to your own companyâ€?.

HSMAI organises this event in cooperation with EE. For registration and more information:

www.hsmai.nl

The 12th of May drs. Anna Snel will elaborate on her findings so far concerning her Integrative approach to Experiences at the University of Amsterdam Business School at 12.00-13.30 (Roeterseilandcomplex, Nieuwe Prinsengracht 130, building G, room 2.02). Free for members
Register by e-mail, for details PrimaVera

Our society is changing to a system of communicative self-steering according to the philosophy of Arnold Cornelis. It becomes more important to learn at the level of communicative self-steering besides learning at the level of the social ruling system. Education should contribute to that. This paper gives a view on education in a society in which people live thogether according to the logic of communicative self-steering and in which an economy of experiences is upcoming. Download article (in Dutch)

Yolanda Eijgenstein spoke about innovation in leadership at the HSMAI conference

Today Albert Boswijk presented an elevator speech at Event.Hosted by Sprekersplatvorm. He talked about the dilution of the concept experience. The only way to look at experiences is  to start from the perspective of the individual . He differentiated between personal,social and economical experiences. Experience economy is a symptom of deeper structural changes in society. We are moving from a social ruling system to a society where deep communicative selfsteering and selfexpression are going to be the key values. Companies have to rethink their role in the process of making meaning by the individual. Read excerpt of the book See pictures below. Download presentation English or Dutch.

Flow is a subjective experience. As such the study of flow present two challenges.First, it is not currently possible to measure subjective experiences directly. We can not truly know another person’s subjective experiences. The second challenge that the subjective nature of flow presents to my research is the impossibility of testing a causal model with data that I collected on flow elements concurrently. Because I collected data on all of the elements of people’s flow experiences at the same time, I cannot make any strong claims about causality.
Ryan Quinn is Assistant Professor of Organizational Behavior Olin School of Business Washington University One Brookings Drive St. Louis, MO
63130-4899Washington

Applied Research Developing an Experience Framework© to Create Value Share of heart versus share of mind by Thomas Thijssen, Ed Peelen and Susan Bink. The European Centre for the Experience Economy embarked on applied research to validate the popular management notions of experiences and their impact. In our book A New Perspective on the Experience Economy (Boswijk, Thijssen and Peelen, 2005) we developed characteristics of meaningful experiences from theory. These characteristics were translated in an on-line questionnaire to test the validity. Almost all characteristics proved valid through statistical analysis. If you would like to participate in future applied research, contact Thomas Thijssen, European director of research Thomas@experience-economy.com

"…the me-me-me generation grows up to desire the real-real-real." Joe Pine and Jim Gilmore, the ‘thoughtleaders’ on the experience economy, provide us with a look at their forthcoming work on the topic of authenticity in business. The following excerpt is from the draft of a chapter describing why authenticity is coming to the fore as the new consumer sensibility An authentic sneak peak, Getting real

The main questions we will discuss in the sections of this paper are: 1) What is the nature of human experience? 2) What is the process of creating meaning? 3) What are the characteristics of meaningful experiences? 4) What are the starting points in bringing about meaningful experiences? 5) What are the design principles of meaningful experiences 6)What are the stages in designing and developing meaningful experiences?
Download paper

The Support Economy – Why corporations are failing individuals and the next episode of capitalism, by Shoshana Zuboff & James Maxmin (2002)

“Er is een maatschappelijke transformatie bezig waarin consumenten naar ‘communicatieve zelfsturing’ gaan. Ze geven betekenis aan hun leven van buiten naar binnen - zoals dat winkelen en producten een identiteit verschaffen’ maar vooral ook van binnen naar buiten: Persoonlijke ontwikkeling, vriendschap en authenticiteit zijn de belangrijkste waarden. Daar moeten bedrijven op aansluiten. “

Download presentation (in dutch) : Betekenisvolle belevenissen Download presentation(English): Meaningful Experiences, for full video registration http://www.flickr.com/photos/hans-on-experience/sets/1124492/ . As follow-up we organise 8 th of december a seminar and workshop about on-line/off-line experiences.

Last month we visited the research facilties of Philips HomeLab to discuss Ambient Experiences. A report of this visit: In the near future our homes will have a distributed network of intelligent devices that provides us with information, communication, and entertainment. Furthermore, these systems will adapt themselves to the user and even anticipate on user needs. These consumer systems will differ substantially from contemporary equipment through their appearance in peoples environments, and through the way users interact with them. Ambient Intelligence is the term that Philips uses to denote this new paradigm for in-home computing and entertainment. Salient features of these new experiences are ubiquitous computing, natural interaction, and intelligence.