The Danish Marketing Forum and The Technoligisk Institut(Taastrup) in Copenhagen are organising the Markedsførinsdagen 2006, 30 and 31st of may.

Download the key note presentation of Albert Boswijk from the download area.

Berlin is ‘a breathtaking experience’, a city in which current developments and history go hand in hand. An E-Tour to Berlin is not only changing your way of thinking but also saying goodbye to former days without turning your back to past emotions.

Verna Allee (author of the Future of Knowledge) will give a special lecture for EE/UVA on the value of networks on the 14th of June. She will speak about how to increase prosperity through value networks. The College Hotel ASD 10.30. Program and registration

My background is philosophical, from Roskilde University Center outside of Copenhagen and from Eberhard-Karls Universität in Tübingen, Germany. I finished my MA last year and my phd-project, that bears the working title “The Role of Experience in the Age of Self-Realization”, was accepted at Copenhagen Business School on the Institute for Management, Politics and Philosophy (see more at: http://uk.cbs.dk/content/view/full/6784) in the beginning of 2006. Read more

How are things with the Centre? And your book and the English translation? I have scanned the articles that you have sent to Paul. I cannot resist to share my thoughts with you.It will be critical feedback: “Shopping is theatre�, “the brands are the players�, etc. II understand it all and understand the the concepts behind but at the same time I find these theories so limited . As if the Experience economy is the only thing that is happening in the world. Read more(in dutch) Mijke works in Honduras on her own initiated project Libre Expression for the UN ; Project Libre Expression

Flow is a subjective experience. As such the study of flow present two challenges.First, it is not currently possible to measure subjective experiences directly. We can not truly know another person’s subjective experiences. The second challenge that the subjective nature of flow presents to my research is the impossibility of testing a causal model with data that I collected on flow elements concurrently. Because I collected data on all of the elements of people’s flow experiences at the same time, I cannot make any strong claims about causality.
Ryan Quinn is Assistant Professor of Organizational Behavior Olin School of Business Washington University One Brookings Drive St. Louis, MO
63130-4899Washington

Applied Research Developing an Experience Framework© to Create Value Share of heart versus share of mind by Thomas Thijssen, Ed Peelen and Susan Bink. The European Centre for the Experience Economy embarked on applied research to validate the popular management notions of experiences and their impact. In our book A New Perspective on the Experience Economy (Boswijk, Thijssen and Peelen, 2005) we developed characteristics of meaningful experiences from theory. These characteristics were translated in an on-line questionnaire to test the validity. Almost all characteristics proved valid through statistical analysis. If you would like to participate in future applied research, contact Thomas Thijssen, European director of research Thomas@experience-economy.com

The phenomenon of depression can be related to a social theory of learning. I postulate that people learn to become depressive as a result of catastrophic learning. Catastrophic learning is an unintended result of the way in  which their human capacity development is related to a social system.I call catastrophic learning the search for solutions for problems within a system of learning that does not contain the steering instructions for finding a solution for the problem at hand. The work of Arnold Cornelis is not translated yet, we may take the initiative to do so. Sergej van Middendorp found this english text of Arnold Cornelis.Download pdf

"…the me-me-me generation grows up to desire the real-real-real." Joe Pine and Jim Gilmore, the ‘thoughtleaders’ on the experience economy, provide us with a look at their forthcoming work on the topic of authenticity in business. The following excerpt is from the draft of a chapter describing why authenticity is coming to the fore as the new consumer sensibility An authentic sneak peak, Getting real

“Many views on the experience economy start with the behavior of actors in society at large and try to understand and explain their dynamics. In other words, the focus is on the external, objective, physical world of experience. But since experiences are inherently personal and only exist in our own internal, subjective, mental universe it is interesting to start from the inside and see what cognitive science can tell us about the central role of experience and story. This article is therefore quite literally an inside story about the experience economy and the pervasiveness of story and text.”
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The main questions we will discuss in the sections of this paper are: 1) What is the nature of human experience? 2) What is the process of creating meaning? 3) What are the characteristics of meaningful experiences? 4) What are the starting points in bringing about meaningful experiences? 5) What are the design principles of meaningful experiences 6)What are the stages in designing and developing meaningful experiences?
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Logica van het gevoel - Filosofie van de stabiliteitslagen in de cultuur als nesteling der emoties (Feeling’s Logic - Philosophy of the cultural stability layers as the embedding of emotions), by Arnold Cornelis (1995)