Traditionally all resources were considered to be scarce. Nowadays however, we are dealing with resources that are abundant (think of information, ideas, experience), but that also have other characteristics that demand a different way of thinking. In a world of abundance and plentiness we need to rethink our thoughts about values and individuals.

The rebirth of a store concept that was lost in warehousing on the m2. Petra Brussen changed drastically the strategy of Prénatal. She asked clients what would you like us to be for you?. Every woman who becomes pregnant experiences important changes, emotionally, fysically, mentally and spiritually. “If you becomes we.” She searched for the deeper meaning of this process and looked for an authentic bond with becoming mothers. She found this in the Silent Bond of the Moms.

The central idea in this essay will be that a clear sense of ‘self’, a personal identity, distinguishes us humans from all other primates: unlike even our chimpanzee cousins, this self has a unique storyline, a life narrative like no other, which constantly provides a framework for evaluating and interpreting the moment to moment unfolding of our individual daily lives.

Experience Top Lecture 23rd of January 2007

If you can create everyting in life that you want and desire and if everything you have is your life, why shouldnot you reinvent your life? And make a brand of yourself. If you can make brands personal why do we not make ourselves brandable?

Edward Reed makes a very important differentation between primary experiences and secondary experiences.He argues that through the enormous technological progress ” there has been considerable regress in meaningful communication among people. He claims that many of us spent much of our work time in this age of information pushing buttons,and responding like machines to symbols that are created by someone else, symbols that hold no meaning for us.”

The Danish Marketing Forum and The Technoligisk Institut(Taastrup) in Copenhagen are organising the Markedsførinsdagen 2006, 30 and 31st of may.

Download the key note presentation of Albert Boswijk from the download area.

Berlin is ‘a breathtaking experience’, a city in which current developments and history go hand in hand. An E-Tour to Berlin is not only changing your way of thinking but also saying goodbye to former days without turning your back to past emotions.

Mark Hansen, Lego Company and guestlecturer for the European Centre for the Experience Economy spoke in Umbrie for executives and for the Hospitality Sales Management Association International. In Mark’s view the customer of the future wants to be the designer, and the marketeer of his own desgined products. So what’s the changing role for Lego Company in this? Listen to Mark’s lecture, for members only

Verna Allee (author of the Future of Knowledge) will give a special lecture for EE/UVA on the value of networks on the 14th of June. She will speak about how to increase prosperity through value networks. The College Hotel ASD 10.30. Program and registration

On the 13th of June 2006, Network Authority Verna Allee, will facilitate a hands-on workshop. We will apply her groundbreaking Value Networks Analysis to explore the questions raised by the transformation to the networked environment.

José Gimeno of e-Cultura presented e-Cultura’s vision on experiences and showed us some of their many fascinating and inspiring examples of their work in practice.

 

 

 

 

Mark William Hansen will lecture the 11th of May about experience co-creation at the Lego Company. Joe Pine recommends: “Manufacturer LEGO been in the experience business for almost four decades, it’s the only company I know of that has marketing experiences at all ten levels of the ‘Location Hierarchy Model’ I relate to. I strongly urge you to not only attend Mark Hansen’s session, but to absorb his lessons and apply them to your own companyâ€?.

HSMAI organises this event in cooperation with EE. For registration and more information:

www.hsmai.nl