The thing that stuck with me most of many of the cases was the importance of ‘externalities’. Externalities are usually defined as third-party or spillover effects that happen in economic activity. It was remarkable in how many cases that were discussed and presented during the Experience Academy this type of externalities was involved. It could be that these are an important part of experiences in general and that they have to be taken into account if one wants to understand what the actual value of the experience is.

 Traditionally all resources were considered to be scarce. Nowadays however, we are dealing with resources that are abundant (think of information, ideas, experience), but that also have other characteristics that demand a different way of thinking. In a world of abundance and plentiness we need to rethink our thoughts about values and individuals.

Community is a powerful attractant. We have been recognizing communities by their signs and their symbols for millenia. We know exactly what a desirable community should look like. Pattern recognition takes one twentieth of a second. Unless your community venue fits the image on the user’s mental map,

The fact that many people are speaking about new types of economies (experience economy, attention economy, information economy, emotion economy, etc) and societies (dream society, experience society, knowledge society, etc), is a sign for Verna Allee that we have already passed a break-point. The question is not whether the economy and society are changing, but in what direction they are changing. For Allee the answer to this question is: toward Value Networks.

For pictures of lecture and workshop

In the principles for the Experience Economy you are what you charge for according to Pine and Gilmore (1999). If you charge for a good you’re in the goods-business, if you charge for a service you’re in the service-business, if you explicitly charge for the experience people have with you, you have entered the experience business.

The 12th of May drs. Anna Snel will elaborate on her findings so far concerning her Integrative approach to Experiences at the University of Amsterdam Business School at 12.00-13.30 (Roeterseilandcomplex, Nieuwe Prinsengracht 130, building G, room 2.02). Free for members
Register by e-mail, for details PrimaVera

Yolanda Eijgenstein spoke about innovation in leadership at the HSMAI conference

The Support Economy – Why corporations are failing individuals and the next episode of capitalism, by Shoshana Zuboff & James Maxmin (2002)

Spiral Dynamics - Mastering values, leadership, and change, by Don E. Beck & Christopher C. Cowan (1996)

Small is Beautiful - A study of economics as if people mattered, by Ernst F. Schumacher (1973)

Today we witnessed the presentation of Rolf Jensen, author of the best-selling book ‘The Dream Society’ and director of the Copenhagen Institute for Future Studies in ‘De Kas’ in Amsterdam. The choice for ‘De Kas’ as a location was easy since this is a place with its own story, as the owner would explain after Jensen’s presentation….

(If you have questions for Rolf Jensen that you didn’t think of immediately after the presentation but maybe thought of while reflecting on this day, or after reading this summary: post them on the site. Jensen will answer them next week)

Download presentation Rolf Jensen

In a world where viral marketing, buzz and word of mouth are well-known terms for every manager, Godin, in Unleashing the Ideavirus (and for that matter also in his other books), points to the problems that companies face in implementing these concepts and also how to solve them. The same Copernican Revolution that is needed to enter the second generation of Experiences and the Support Economy, is needed within the field of marketing. The company is not – and ought not to be – at the center, but the customer, the individual, should be.