Tom Bade founder and director of Triple E. A company that is involved in the economics and the way we experience our nature.(Ecology, economy, experience) partcipated in the first executive course Value Creation through Experience in 2002. He reports on what happened with him and his career.Video Tom Bade

Cliff Crosby told us about a research project that took place in Nokia, on the most loved and admired brands. One of the results of this research was that if everything was taken away, people would try to hold on to their mobile phone. The phone is an object that people want to have near to them all day long, just like they would want to be near a loved one as much as they could. People need to fall in love.

Nokia’s Cliff Crosby told that he knows everything there is to know about the Nokia N95. When someone sitting next to him in the airplane asks about this phone, he can not only explain everything in 10 minutes, but do it in such a way that this person will also want one. The problem is: how can you replicate this experience millions and millions of times? How do you make the experience scalable? The same issue came to the fore in the presentation of the Academia Barilla-case of Gian Luigi Zenti. How can you replicate experiences and reconcile the principles of scale and uniqueness?

In the words of Philips’ Josephine Green: we are going from pyramids to pancakes. We have to leave the pyramid which was all about one truth that has to be communicated downwards from the top, and go towards the pancake which is more about equality and networks. This also means that values, behaviors and organizational principles have to change.

The only full week course that offers an integrative approach to the Experience Economy practice, methodology and theory. 9 guestlecturers ,10 proven businesscases, with Cliff Crosby Nokia, Josephine Green Philips Design, Dan Hill Sensory Logic, Mark W.Hansen LEGO, Wouter Tavecchio ID&T/Q Dance and many more work on your own value future strategy 20-25 April 2008 Castell d’Emporda La Bisbal Gerona/Barcelona Spain Read the philosophy and details of the programme barcelona_2008_9.pdf Fullly booked. REGISTRATION CLOSED. We can put you on our waiting list in case off.

Performance Solutions and the European Centre will start a partnership from the 1st of August.PS is strong in the educational field, transforming performance into experience, focus on hospitality, health, professional services and automotive. PS will benefit from the academic foundation of the European Centre and EE will benefit from the PS network. Concrete result; we visited PS partner Nokia and visited the Nokia flagshipstore. Nokia asked us to do a research proposal on the impact of their flagshipstores.

The inner circle of the European Centre met the end of July for a strategic meeting and discussed our future publications. We will work on an academic publication about the Experience Society and the Quality of Life in 2009. 2.We will publish a study about the interface of sensory perception and emotion. 3. Experience and Healthcare. 4. A practical guide for experience in hospitality. 5. A reader by the Pioneers of the Experience Economy, Joe Pine, Ralph Jensen, Venkat Ramaswamy and many others. 6.A practical guide and toolkit for implementation of experience concepts. 7. Article on Virtual Experiences and the Experience Landscape. 8. Experience and an inspirational workspaces. 9. The Experience of Nature and the Nature of Experience. Quite an ambitious program for the coming three years.

Albert,
Wat een week was dat ! wat een ervaring ! Ik denk nog steeds vaak aan de mooie momenten met heel veel pleizier.
Leuk om je team te ontmoeten hebben. Bedankt voor de goede en inspirerent coaching. Ik heb onvergeten momenten meegemaakt. BEDANKT.
Met vriendelijke groet,

Bacchantes Wijnimport
Gilles Faëlens (tel: 0628836120)

Bacchantes Wijnimport - Burgemeester Martensstraat 17
2806 CJ Gouda - Tel: 0182-525269 - Fax: 0182-550812
E-mail: wijn@bacchantes.nl
Internet: www.bacchantes.nl

Our bookstore started, a small selection of special books that are related to the field of the experience economy will be available on our site. The first books that are for sale are; Experience Economy A new perspective, by Albert Boswijk, Thomas Thijssen en Ed Peelen now in English and you can pre-order Authenticity by Joseph Pine and James Gilmore What Customers really want Publication date 18th of October and The Emocode by Susanne Piët.

Michel Bauwens the founder of the P2P foundation and lecturer at our Executive course will be writing on our blog every month, the first posting is there. Thanks Michel!

Today we recevied from our publisher the first three copies. The book is now available for the English speaking market. A celebration worth. Our next book we will write with some pioneers in the field of the Experience Society