Today we received the new book of Hans van der Loo, Jeroen Geelhoud and Salem Samhoud about how to awaken organisations, how to make them more energetic, and effective. With lots of pleasure we see that the Prenatal businesscase( Petra Brussen lectured at our networking meeting last year) has been used as an opening case of vitalising an organisation by a clear vision. The authors also used the competing values framework of Rober Quinn as a model for assesment of culture. The refreshing concept of a meaningful organisation is being introduced. As soon as we have read the book we will come with a complete review. Recommended!

Einstein Generation wins the Marketing Literature Award, New look at Experience economy runner up.This book describes a new generation, generation Einstein. They read news as journalists, they watch films like movie directors. They look at advertisements as marketing people. This positive smart generation requires a whole new approach. Jeroen Boschman will speak the 15th of february in a joint production of HSMAI and EE.

The emergent consumer is no longer alone, he is connected, empowered, and armed to the teeth with information from internet and mobile phone. Digitally connected consumers are brand polychamists.How will your business survive the Community generation?

In a very attractive publication Tom Bade writes in a humorfull way about the economy of the ecology. Economists want us to stay rich for ever and ecologists talk about the richness of nature.

If you can create everyting in life that you want and desire and if everything you have is your life, why shouldnot you reinvent your life? And make a brand of yourself. If you can make brands personal why do we not make ourselves brandable?

Edward Reed makes a very important differentation between primary experiences and secondary experiences.He argues that through the enormous technological progress ” there has been considerable regress in meaningful communication among people. He claims that many of us spent much of our work time in this age of information pushing buttons,and responding like machines to symbols that are created by someone else, symbols that hold no meaning for us.”

The Experience Economy: Work is Theatre & Every Business a Stage, by Joseph Pine II and James Gilmore

Field Guide for the Experience Economy by Joseph Pine II and James Gilmore

Bestel het boek hier

Logica van het gevoel - Filosofie van de stabiliteitslagen in de cultuur als nesteling der emoties (Feeling’s Logic - Philosophy of the cultural stability layers as the embedding of emotions), by Arnold Cornelis (1995)

Zineconomie - De samenleving van de overtreffende trap (Economics of Meaning - The society of superlatives), by Meerten ter Borg (2003)

The Support Economy – Why corporations are failing individuals and the next episode of capitalism, by Shoshana Zuboff & James Maxmin (2002)