Archive for Executive Course
July 22, 2009; 9:13 pm by
Albert
In collaboration with the Asian Centre for the Experience Economy we will organise a two day executive course the 27th and 28th of November in Singapore. Programme and registration
September 13, 2008; 3:28 pm by
Albert
April 30, 2008; 6:35 am by
Anna
The thing that stuck with me most of many of the cases was the importance of ‘externalities’. Externalities are usually defined as third-party or spillover effects that happen in economic activity. It was remarkable in how many cases that were discussed and presented during the Experience Academy this type of externalities was involved. It could be that these are an important part of experiences in general and that they have to be taken into account if one wants to understand what the actual value of the experience is.
April 29, 2008; 9:07 am by
Anna
Cliff Crosby told us about a research project that took place in Nokia, on the most loved and admired brands. One of the results of this research was that if everything was taken away, people would try to hold on to their mobile phone. The phone is an object that people want to have near to them all day long, just like they would want to be near a loved one as much as they could. People need to fall in love.
April 28, 2008; 4:25 pm by
Anna
Nokia’s Cliff Crosby told that he knows everything there is to know about the Nokia N95. When someone sitting next to him in the airplane asks about this phone, he can not only explain everything in 10 minutes, but do it in such a way that this person will also want one. The problem is: how can you replicate this experience millions and millions of times? How do you make the experience scalable? The same issue came to the fore in the presentation of the Academia Barilla-case of Gian Luigi Zenti. How can you replicate experiences and reconcile the principles of scale and uniqueness?
April 28, 2008; 3:25 pm by
Anna
March 17, 2008; 9:17 pm by
Albert
June 13, 2007; 2:19 pm by
Albert
Albert, Bacchantes Wijnimport Bacchantes Wijnimport - Burgemeester Martensstraat 17
April 16, 2007; 10:26 am by
Albert
April 3, 2007; 2:39 pm by
Albert
There is no excerpt because this is a protected post.
May 23, 2006; 11:27 am by
Albert
May 13, 2006; 12:03 pm by
Anna
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Tom Bade founder and director of Triple E. A company that is involved in the economics and the way we experience our nature.(Ecology, economy, experience) partcipated in the first executive course Value Creation through Experience in 2002. He reports on what happened with him and his career.
In the words of Philips’ Josephine Green: we are going from pyramids to pancakes. We have to leave the pyramid which was all about one truth that has to be communicated downwards from the top, and go towards the pancake which is more about equality and networks. This also means that values, behaviors and organizational principles have to change.
The only full week course that offers an integrative approach to the Experience Economy practice, methodology and theory. 9 guestlecturers ,10 proven businesscases, with Cliff Crosby Nokia, Josephine Green Philips Design, Dan Hill Sensory Logic, Mark W.Hansen LEGO, Wouter Tavecchio ID&T/Q Dance and many more work on your own value future strategy 20-25 April 2008 Castell d’Emporda La Bisbal Gerona/Barcelona Spain Read the philosophy and details of the 
The Executive course Value Creation through Experiences started today. Participants, lecturers and students are working at the moment on their own working definition of personal, social and economical Experiences. Anna Snel will present her recent findings of her research in the second half of the morning. We will report on all sessions. If you are interested in the course materials do let us know.Anna Snel makes a difference between product centered approach, person centered approach, and an interactive approach. A lot what we call experiences is merely information, but it is finally the person who decides what kind of experience is meaningful for him or her.
Pictures Executive Course Value Cration through Experience Umbria 2006 online…!
Mark Hansen, Lego Company and guestlecturer for the European Centre for the Experience Economy spoke in Umbrie for executives and for the Hospitality Sales Management Association International. In Mark’s view the customer of the future wants to be the designer, and the marketeer of his own desgined products. So what’s the changing role for Lego Company in this? Listen to Mark’s lecture, for members only
