Tom Bade founder and director of Triple E. A company that is involved in the economics and the way we experience our nature.(Ecology, economy, experience) partcipated in the first executive course Value Creation through Experience in 2002. He reports on what happened with him and his career.Video Tom Bade

Cliff Crosby told us about a research project that took place in Nokia, on the most loved and admired brands. One of the results of this research was that if everything was taken away, people would try to hold on to their mobile phone. The phone is an object that people want to have near to them all day long, just like they would want to be near a loved one as much as they could. People need to fall in love.

Nokia’s Cliff Crosby told that he knows everything there is to know about the Nokia N95. When someone sitting next to him in the airplane asks about this phone, he can not only explain everything in 10 minutes, but do it in such a way that this person will also want one. The problem is: how can you replicate this experience millions and millions of times? How do you make the experience scalable? The same issue came to the fore in the presentation of the Academia Barilla-case of Gian Luigi Zenti. How can you replicate experiences and reconcile the principles of scale and uniqueness?

In the words of Philips’ Josephine Green: we are going from pyramids to pancakes. We have to leave the pyramid which was all about one truth that has to be communicated downwards from the top, and go towards the pancake which is more about equality and networks. This also means that values, behaviors and organizational principles have to change.

The only full week course that offers an integrative approach to the Experience Economy practice, methodology and theory. 9 guestlecturers ,10 proven businesscases, with Cliff Crosby Nokia, Josephine Green Philips Design, Dan Hill Sensory Logic, Mark W.Hansen LEGO, Wouter Tavecchio ID&T/Q Dance and many more work on your own value future strategy 20-25 April 2008 Castell d’Emporda La Bisbal Gerona/Barcelona Spain Read the philosophy and details of the programme barcelona_2008_9.pdf Fullly booked. REGISTRATION CLOSED. We can put you on our waiting list in case off.

Albert,
Wat een week was dat ! wat een ervaring ! Ik denk nog steeds vaak aan de mooie momenten met heel veel pleizier.
Leuk om je team te ontmoeten hebben. Bedankt voor de goede en inspirerent coaching. Ik heb onvergeten momenten meegemaakt. BEDANKT.
Met vriendelijke groet,

Bacchantes Wijnimport
Gilles Faëlens (tel: 0628836120)

Bacchantes Wijnimport - Burgemeester Martensstraat 17
2806 CJ Gouda - Tel: 0182-525269 - Fax: 0182-550812
E-mail: wijn@bacchantes.nl
Internet: www.bacchantes.nl

The Executive course Value Creation through Experiences started today. Participants, lecturers and students are working at the moment on their own working definition of personal, social and economical Experiences. Anna Snel will present her recent findings of her research in the second half of the morning. We will report on all sessions. If you are interested in the course materials do let us know.Anna Snel makes a difference between product centered approach, person centered approach, and an interactive approach. A lot what we call experiences is merely information, but it is finally the person who decides what kind of experience is meaningful for him or her.

There is no excerpt because this is a protected post.

Pictures Executive Course Value Cration through Experience Umbria 2006 online…!

Go to online photo album

Mark Hansen, Lego Company and guestlecturer for the European Centre for the Experience Economy spoke in Umbrie for executives and for the Hospitality Sales Management Association International. In Mark’s view the customer of the future wants to be the designer, and the marketeer of his own desgined products. So what’s the changing role for Lego Company in this? Listen to Mark’s lecture, for members only

The underlying theme of the Executive Course Value Creation through Experience 2006 in Umbria was the Rule of St. Benedict. Not only did all participants stay in a Benedictine abbey, but many activities were also put in the context of how Benedictine monks live their life. On Thursday Prior Padre Cassiano told us about how the ancient Rule of St. Benedict can be applied in our life and especially working life nowadays. The date he put on his summary, April 27, 3006, was perhaps meant to stress the eternal value of the Rule…