Report on the learning by sharing workshop about ‘integrated online and offline experiences‘
with Joe Pine, Mark William Hansen , Hans Mestrum, and Igor Milder on Thursday the 8th of december
Joe Pine started off with sketching the history of media from real life to virtual reality. He lectured about the world of digital experiences and gave 5 imperatives.Experience Marketing does not exist, Experience IS the Marketing and through creating experiences marketing becomes superfluous. Through mentioning many examplars Pine eleborated on these principles and discussed his concept of infinite ROI (see presentation). Mark William Hansen (Lego) talked about the struggle of Lego to either listen to their own engineers and believe in their own brand or to listen to their customers and facilitate an environment where the customer can create their dreams about models and projects. A fascinating story in terms of innovation.(pdf). Igor Milder(Lost Boys) talked about interactivity on the web and how to get in to heart of the customer instead of in his or mind. Lost Boys , Sportlife, Sanoma, Talpamedia and the European Centre are involved in an interesting research project to the difference between reaching and impacting people. Hans Mestrum opened the doors to the blogosphere. A small group were glued to his lips, ( see pdf) for full video registration www.experience-economy.com/downloads for pictures of event click here.

“Er is een maatschappelijke transformatie bezig waarin consumenten naar ‘communicatieve zelfsturing’ gaan. Ze geven betekenis aan hun leven van buiten naar binnen - zoals dat winkelen en producten een identiteit verschaffen’ maar vooral ook van binnen naar buiten: Persoonlijke ontwikkeling, vriendschap en authenticiteit zijn de belangrijkste waarden. Daar moeten bedrijven op aansluiten. “

Download presentation (in dutch) : Betekenisvolle belevenissen Download presentation(English): Meaningful Experiences, for full video registration http://www.flickr.com/photos/hans-on-experience/sets/1124492/ . As follow-up we organise 8 th of december a seminar and workshop about on-line/off-line experiences.