Are Customer satisfaction programs loosing its momentum? Finding yourself in a crowded market struggling to stand out? Always looking for what’s new, …for inspiring new ideas ? Come and have a date with us 5th November, from 08.30am - 12.30 noon.
NBDA Asia, in collaboration with SPRING Singapore is organising a half day inspirational dialogue aimed at the service industry leaders.With contributions of Ronald Dalderup, Mr Jerry Tan CEO Light10Labs, Remco Muzerie and Albert Boswijk co-founder of ECEE. For more detailsand registration read

After the enormous success of our co creation workshop at Pic Nic we will organise an open workshop for those who could not attend and those that are interested to learn more about the power of co-creation. We will share of course the results and integration of knowlegde created at the Pic Nic event.
The workshop will be introduced and facilitated by Albert Boswijk CEO/co-founder of the European Centre for the Experience Economy and Raul Lansink managing partner of Favela Fabric. In detail will be discussed how to introduce and increase the lifecycle of a co-creation lab application. After a short break we will work with you on ways how you can actually introduce co -creative forms in your organisational practice. There will ample space for discussion. Registration Costs € 295 including lunch. Location Amsterdam

En entrant dans l’atelier sur “la puissance de la cocréation”, organisé par le Centre européen pour l’économie de l’expérience et le “cabinet de cocréation” Favela Fabric à Picnic, on découvre 12 tables carrées, chacune entourée de quatre chaises et équipée d’un ordinateur. Le message est clair : l’atelier lui-même sera coproduit. Il le sera notamment autour de la question de base : qu’est-ce que la co-création ? Que n’est-elle pas ? D’abord, la cocréation, ça sert à quoi ?
Pourquoi au juste se préoccuper de bien définir cette forme de création et d’innovation ? Parce qu’à l’époque des marchés ouverts et mondiaux, et des clients en réseaux, les marques sont déjà “cocréées”, explique Albert Boswijk, directeur du Centre européen pour l’économie de la connaissance. Quand des amateurs ont détourné les logiciels des produits Mindstorm de Lego, quelques semaines à peine après le lancement de cette gamme, les juristes de l’entreprise ont eu comme premier réflexe de vouloir faire donner l’huissier. Mais l’entreprise a choisi de s’appuyer sur la dynamique de cette communauté, ce qui lui a en définitive considérablement bénéficié.

Read

Last Friday saw the close of the 3-day Picnic event in Amsterdam. Along with my partner, we jumped at the opportunity to end the week rubbing shoulders with an array of media artists, technology entrepreneurs, website designers and IT freeks who made us feel very welcome!
The morning was spent at the ‘Power of Co-creation’ workshop organised by the European Centre for the Experience Economy. Seated in groups of 4-5 behind intranet terminals, the audience collaborated on defining the concept of co-creation and best practices.
Business cases such as Lego and Sellaband were enthusiastically debated as we attempted to identify the point of co-creation and the deemed value which is not always obvious. Thanks to Albert Boswijk (ECEE) and Raul Lansink (Favela Fabric) it was truly an inspirational workshop.Read

All speakers and Interviews

Jean Christophe Zoels Partner at Experientia reports from Pic Nic.Read his report.

We are talking here about free price, not free speech.
Chris Anderson’s book offers a triarchy of three kinds of free:
“The cross-subsidy model: the razors-and-blades model, as well as loss leaders of all sorts, from “free gift inside” to “free toaster for opening an account. The media business model ranging from free-to-air broadcast radio and television to all ad-supported content online today
The Freemium model:  “The third is the new one, enabled by digital markets where the marginal cost of production and distribution is close to zero. This is the one that allows the “freemium” business model, where 90% of the users get the basic product for free and 10% chose to pay for a premium version.”

The 4th of september Vint(Innovation Institute of Sogeti) organised a social strategy talk on listening to communities. Apart from the very interesting approach from Nokia;s cultural antropologist Younghee Jung as key note speaker, three companies (Arie de Zeeuw, Head Corporate Affairs Vodaphone,  Dirk Kronemeyer, VP Business Innovation of KLM over community led innovation and Pim Betist, founder of Sellaband) explained in an elevator speech there approach to communities. I was impressed by the amount of people that turned up(around 400) and also impressed by the willingness of participants to contribute to the dilemma’s of these companies. Vodaphone merely listens to panels, and learns from what their customers say. KLM China club, invites their customers to relate to each other so they can find each other in doing business in China and Sellaband really engages fans of a particular band to help to promote their favourite musicgroup to make their first album. The motives of these companies to facilitate community platforms differ. Vodaphone and KLM want to learn and make money out of it and Sellaband is more born out of the idea , the passion behind the concept became very clear. The ability to listen to the fresh idea’s of the participants was striking. KLM and Vodaphone did not hear anything new, Pim Betist went home with some inspiring ideas.

Barry Kooymans is director of Nomad outdoor equipment. In the Experience Academy he discovered that the future of his business would be in the experience of his cliënts, and not merely into his products. Listen to his story;Video Barry Kooymans

Tom Bade founder and director of Triple E. A company that is involved in the economics and the way we experience our nature.(Ecology, economy, experience) partcipated in the first executive course Value Creation through Experience in 2002. He reports on what happened with him and his career.Video Tom Bade