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Goals and Vision

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The goals of the Centre are to become the leading body of expertise in Europe in the field and to close the gap between theoretical concepts and an integrative body of knowledge. The Centre aims to study, develop, and improve methodology for implementation of experience strategies and concepts. Core activities are academic research, creating fresh knowledge (60%), education sharing of knowledge (20%), and consulting, application of knowledge (20%).

The vision is to create a place and network for fundamental academic research on experiences and transformations in their broadest sense as distinct economic offerings. Since the publication of Pine & Gilmore’s book The Experience Economy: Work Is Theatre & Every Business a Stage, we observe hype concepts of new economic offerings. As founders we felt the need to create a body of empirical evidence around the conceptual frameworks contained within The Experience Economy.

The team


 

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Albert Boswijk
Ed Peelen
Anna   dhr.jpg 

 


Anna Snel
Steven Olthof

 

 

 

Our services

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  1. Lectures for inspiration and businessinnovation, (see events and lecturers)
  2. One day in company workshops tailored to your business
  3. Two day in company executive course; value creation through experience
  4. Creative challenge, the Strategic Experience Journey, a value creation businesscase in one week.
  5. Research projects, EXPERIENCE RATING POINT
  6. Experience tours and learning encounters; learning about underground, new concepts, businessinnovation, city development
  7. Support with your thesis, student scriptions and researchprojects
  8. Could not participate in executive courses? Course material available at low cost
  9. Order Books in the field of the experience economy on our bookshop

HR_07312.pdf

Strategic Partner: KPMG Business Innovation

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KPMG KPMG works for a range of different clients: major domestic and international companies, companies and entrepreneurs in the middle market, not-for-profit organisations and government and semi-government organisations. These clients are offered a range of audit, tax and advisory services.
KPMG Business Advisory Services B.V. (BAS) is specialised in improving the market position and the internal strength of organisations. The professionals working at BAS provide advice about organisational issues, such as the optimum design and set-up of the organisation, market strategy, business innovation, performance and profit improvement, risk management, strategic outsourcing and optimisation of the financial function. BAS also offers services that are focused on corporate governance, compliance and regulations, and corporate social responsibility.

1) Professional Membership

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Become a Professional Member of the European Centre for the Experience
Economy. Investment: € 632 excl. VAT per year, from 1st of Januari to the 31st of December.

Benefits for professional members only

  1. Two network meetings per year, with thought provoking lectures for free. Next meeting 7TH OF MARCH, THECOLLEGEHOTEL in Amsterdam
  2. Two visits for free behind the scenes of minimal two experience providers. Visits on site including lectures by companies that will present their business case and are involved in the experience economy.
  3. Two Experience Toplectures for a reduced fee. Next lecture 25TH OF JAN GERD LEONHARD THE END OF CONTROL
  4. Free access to the expert section and professional meetingpoint of the website of the European Centre for the Experience Economy with the latest lectures, business cases, articles, white papers, and book descriptions.
  5. Priority registration and a reduced fee for the Executive Course “Value Creation on the Edge through Experiences
  6. Exclusive contact to our teachers, practitioners and guest lecturers.

Now also possible e-friendship for one year 2008, € 100 excl BTW . Free access to the expert section and professional meetingpoint, with the latest business cases, articles, white papers, and book descriptions. Please sent a mail to info@experience-economy.com

2) Organizational Membership

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Benefits for organizational members

  1. First access to publications and white papers of the Centre.
  2. Reduced fees for Centre events.
  3. Access to the database of the Centre (including free access to the website).
  4. Guest attendance at PrimaVera meetings.

Investment for organizational members
2.500 € per annum

3) Research Partnerships

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A research partner is a mutual commitment between the partner and the European Centre on a specific defined research project basis. This can be single focus for the client but also be multi-client research studies.

Benefits for Research Partners 

  1. Influence on the choice of multi-client research studies.
  2. Exclusive access to multi-client research results for 12 months.
  3. License to use the name of the European Centre and PrimaVera research as long as membership lasts.
  4. Access to the database of the Centre (including free access to the website).
  5. First access to publications and white papers of the Centre.
  6. Reduction on events.
  7. Guest attendance at PrimaVera meetings.

Investment for Research Partners
15.000 € per annum or the costs of the research project. Commitment duration at least as long as the research project lasts.

Strategic Partner: Strategic Horizons LLP

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It is a fundamental shift in the very fabric of the economy. As traditional goods and services increasingly become commoditized, companies must stage experiences and guide transformations to establish differentiation and generate economic value. By understanding this new reality, forward-thinking enterprises can create entirely new ways of adding value to their offerings, their individual customers, and therefore their businesses.
Explore these pages to learn more about Strategic Horizons LLP and the unique perspective that cofounders Joe Pine and Jim Gilmore articulate in such works as their best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage.

4) Strategic Partnership(s)

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A strategic partner should be able to contribute because of its specific expertise and interest in the body of knowledge of the Centre and vice versa. There should be benefits for both parties. The policy behind these partnerships is to either partner with a market leader in a specific business arena or the leading innovator in his or her field.

Our aim is to cover a broad spectrum of businesses in the field of Entertainment, Manufacturing, Urban Development, Architecture, Service industries, Retailing specialists, Travel and Tourism, Design, Marketing and Advertisement and Strategic Consulting.

Benefits for Strategic Partners 

  1. Participation in fundamental research (helping to set the research agenda).
  2. First disclosure of the first research findings for 12 months.
  3. Exclusivity in their field of industry.
  4. Name association endorsement with the European Centre and PrimaVera Research program.
  5. Access to the database of the Centre (including free access to the website).
  6. First access to publications and white papers of the Centre.
  7. Reduced fees for lectures, events and consulting.
  8. Guest attendance at PrimaVera lecture meetings.

Investments
35.000 € per annum for a contract period of three years

Supervisory board

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Prof.dr ir R. Maes,
University of Amsterdam, chairman
 
Prof. B. Joseph Pine II,
Visiting professor, University of Amsterdam, senior fellow


Prof.dr H. van der Zee, Universiteit van Tilburg/Nolan, Norton & Co/ Institute.
 

Drs. A.J. Bakker,
CEO RAI Group Amsterdam

Our Offices

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Office/correspondence

Prof. Bronkhorstlaan 15
3723 MB Bilthoven
The Netherlands
Tel +31 346-212110
Fasc +31 346-212029
website: www.experience-economy.com
e-mail info@experience-economy.com

PrimaVera Research Program
Universiteit van Amsterdam
website: PrimaVera Research Program

Partner: Maison van den Boer

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Maison
Maison van den Boer is one of the biggest players in catering business in The Netherlands.

Mission of the company is to ‘provide in the freedom to enjoy’; wherever, whenever and however by providing the highest level of hospitality services.

Partner: Lost Boys

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Lost Boys is a full service internetcompany that offers a powerful combination of business strategy, brand development and digital channel implementation to create value for clients and brand experiences for their customers. Lost Boys has the experience and the expertise to tailor a solution unique to every business. With subsidiaries in nine countries throughout Europe and the United States, their network combines international experience with local knowledge, to ensure clients benefit from the lessons that are learned in the global marketplace. Clients are amongst others KPN, Nuon, Mitsubishi Europe, Philips, Interpolis, Anne Frank Organization and GSK.