Archive for About EE
June 30, 2008; 10:07 pm by
Albert
 PERFORMANCE SOLUTIONS We work on a continuous development of human beings and organizations. On powerful solutions in the field of culture and inspiration, management, human resources, service, marketing, sales and customer-orientation. We help you develop your people and your organization to realize better customer and guest perception, resulting in an increase of performance.
BUSINESS Processes for culture change, inspiration, new performance experience, powerful solutions in the field of management, human resources, service, sales and marketing.
HOSPITALITY Customer- and service-orientation, sales and marketing, trainings, management and coaching. As our roots are in the hospitality branch we can offer almost twenty years of experience in this industry.
CARE/CURE Service and customer-orientation specially for the care - and cure industry. We work with various institutions to optimize the hospitality. RETAIL Renovation of service and sales concepts, training of employees and offering information from performance meeting and periodic scans. AUTOMOTIVE Sales and marketing, service and customer-orientation but also concept development for creating perception in the showroom.
April 4, 2007; 7:12 pm by
Albert
 In 2005 Thomas Thijssen, director of research of the European Centre for the Experience Economy developed, together with Ed Peelen (Nyenrode Business School) and Susan Bink (University of Amsterdam), a new tool to measure the impact of meaningful experiences.
The XRP© was statistically tested and confirmed in a study on the impact of the on-line Arctic Games of Sportlife Deep (link to the case no 12 in our book; Experience Economy A new perspective .
The XRP© measures through an on-line questionnaire the following aspects of meaningful experiences: senses, emotions, experience (doing) and evaluation (undergoing). The impact of meaningful experience is expressed in marketing value, comprised of brand awareness, purchase intent and brand image.
The aim is to further test and validate the XRP© in a variety of on-line and off-line situations and develop a tool that can help decision makers in allocating marketing and communication budgets to investments in meaningful experiences with customers with a higher return on investment.Read more about Case 12 Sportlife.pdf
February 20, 2007; 12:41 pm by
Albert
The goals of the Centre are to become the leading body of expertise in Europe in the field and to close the gap between theoretical concepts and an integrative body of knowledge. The Centre aims to study, develop, and improve methodology for implementation of experience strategies and concepts. Core activities are academic research, creating fresh knowledge (60%), education sharing of knowledge (20%), and consulting, application of knowledge (20%).
The vision is to create a place and network for fundamental academic research on experiences and transformations in their broadest sense as distinct economic offerings. Since the publication of Pine & Gilmore’s book The Experience Economy: Work Is Theatre & Every Business a Stage, we observe hype concepts of new economic offerings. As founders we felt the need to create a body of empirical evidence around the conceptual frameworks contained within The Experience Economy.
The team
August 4, 2006; 10:48 am by
Albert
- Lectures for inspiration and businessinnovation, (see events and lecturers)
- One day in company workshops tailored to your business
- Two day in company executive course; value creation through experience
- Creative challenge, the Strategic Experience Journey, a value creation businesscase in one week.
- Research projects, EXPERIENCE RATING POINT
- Experience tours and learning encounters; learning about underground, new concepts, businessinnovation, city development
- Support with your thesis, student scriptions and researchprojects
- Could not participate in executive courses? Course material available at low cost
- Order Books in the field of the experience economy on our bookshop
HR_07312.pdf
October 27, 2005; 9:17 pm by
Webmaster
DST is one of the leading Dutch agencies in experience communication. We create and realize projects in which people experience brands, company & brand values and policy issues. Our projects include events, exhibitions, communication campaigns, tourist attractions, information centres, museum concepts, plant tour programmes, convention participation and retail concepts.
In our approach, following concepts are key in experience communication: receiver-based, cross-medial, multi-sensory, interactive, theming and timing. Read more in Dutch.
October 26, 2005; 9:21 pm by
Webmaster
 KPMG KPMG works for a range of different clients: major domestic and international companies, companies and entrepreneurs in the middle market, not-for-profit organisations and government and semi-government organisations. These clients are offered a range of audit, tax and advisory services.
KPMG Business Advisory Services B.V. (BAS) is specialised in improving the market position and the internal strength of organisations. The professionals working at BAS provide advice about organisational issues, such as the optimum design and set-up of the organisation, market strategy, business innovation, performance and profit improvement, risk management, strategic outsourcing and optimisation of the financial function. BAS also offers services that are focused on corporate governance, compliance and regulations, and corporate social responsibility.
October 25, 2005; 9:31 pm by
Webmaster
Become a Professional Member of the European Centre for the Experience
Economy. Investment: € 632 excl. VAT per year, from 1st of Januari to the 31st of December.
Benefits for professional members only
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Two network meetings per year, with thought provoking lectures for free. Next meeting 7TH OF MARCH, THECOLLEGEHOTEL in Amsterdam
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Two visits for free behind the scenes of minimal two experience providers. Visits on site including lectures by companies that will present their business case and are involved in the experience economy.
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Two Experience Toplectures for a reduced fee. Next lecture 25TH OF JAN GERD LEONHARD THE END OF CONTROL
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Free access to the expert section and professional meetingpoint of the website of the European Centre for the Experience Economy with the latest lectures, business cases, articles, white papers, and book descriptions.
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Priority registration and a reduced fee for the Executive Course “Value Creation on the Edge through Experiences
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Exclusive contact to our teachers, practitioners and guest lecturers.
Now also possible e-friendship for one year 2008, € 100 excl BTW . Free access to the expert section and professional meetingpoint, with the latest business cases, articles, white papers, and book descriptions. Please sent a mail to info@experience-economy.com
October 25, 2005; 9:30 pm by
Webmaster
Benefits for organizational members
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First access to publications and white papers of the Centre.
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Reduced fees for Centre events.
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Access to the database of the Centre (including free access to the website).
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Guest attendance at PrimaVera meetings.
Investment for organizational members
2.500 € per annum
October 25, 2005; 9:29 pm by
Webmaster
A research partner is a mutual commitment between the partner and the European Centre on a specific defined research project basis. This can be single focus for the client but also be multi-client research studies.
Benefits for Research Partners
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Influence on the choice of multi-client research studies.
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Exclusive access to multi-client research results for 12 months.
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License to use the name of the European Centre and PrimaVera research as long as membership lasts.
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Access to the database of the Centre (including free access to the website).
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First access to publications and white papers of the Centre.
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Reduction on events.
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Guest attendance at PrimaVera meetings.
Investment for Research Partners
15.000 € per annum or the costs of the research project. Commitment duration at least as long as the research project lasts.
October 25, 2005; 9:23 pm by
Webmaster
 It is a fundamental shift in the very fabric of the economy. As traditional goods and services increasingly become commoditized, companies must stage experiences and guide transformations to establish differentiation and generate economic value. By understanding this new reality, forward-thinking enterprises can create entirely new ways of adding value to their offerings, their individual customers, and therefore their businesses.
Explore these pages to learn more about Strategic Horizons LLP and the unique perspective that cofounders Joe Pine and Jim Gilmore articulate in such works as their best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage.
October 25, 2005; 9:21 pm by
Webmaster
A strategic partner should be able to contribute because of its specific expertise and interest in the body of knowledge of the Centre and vice versa. There should be benefits for both parties. The policy behind these partnerships is to either partner with a market leader in a specific business arena or the leading innovator in his or her field.
Our aim is to cover a broad spectrum of businesses in the field of Entertainment, Manufacturing, Urban Development, Architecture, Service industries, Retailing specialists, Travel and Tourism, Design, Marketing and Advertisement and Strategic Consulting.
Benefits for Strategic Partners
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Participation in fundamental research (helping to set the research agenda).
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First disclosure of the first research findings for 12 months.
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Exclusivity in their field of industry.
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Name association endorsement with the European Centre and PrimaVera Research program.
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Access to the database of the Centre (including free access to the website).
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First access to publications and white papers of the Centre.
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Reduced fees for lectures, events and consulting.
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Guest attendance at PrimaVera lecture meetings.
Investments
35.000 € per annum for a contract period of three years
October 25, 2005; 9:08 pm by
Webmaster
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