“Er is een maatschappelijke transformatie bezig waarin consumenten naar ‘communicatieve zelfsturing’ gaan. Ze geven betekenis aan hun leven van buiten naar binnen - zoals dat winkelen en producten een identiteit verschaffen’ maar vooral ook van binnen naar buiten: Persoonlijke ontwikkeling, vriendschap en authenticiteit zijn de belangrijkste waarden. Daar moeten bedrijven op aansluiten. “

Download presentation (in dutch) : Betekenisvolle belevenissen Download presentation(English): Meaningful Experiences, for full video registration http://www.flickr.com/photos/hans-on-experience/sets/1124492/ . As follow-up we organise 8 th of december a seminar and workshop about on-line/off-line experiences.

In this full and hectic programme, Albert has asked Esther Binkhorst and myself to write a log for all the participants about our personal impressions of the Course. In what the Dutch philosopher Hans Achterhuis calls the “in-between” time (tussentijd) riding the bus to Barcelona1, this log is my reflection on Part I of the Course, the theoretical part.

Going back to Sunday when most people arrived, I especially remember all the discussions at the dinner table. For me it is the fifth time I experience the Course, but every time I am happily surprised with how quick the participants connect with each other, on a very deep level. What Falk and Dierking said of the fact that for many people it is the social context that they remember most of a good experience, completely applies to me. Another thing I won’t forget is the image of Albert and Thomas dancing on loud house music while building up the meeting room for Monday. Being young at heart is a good thing. 

Rolf Jensen wrote the international bestseller ‘The Dream Society’. At the moment Jensen is taking a journey into the future and is about to publish another potential bestseller: ‘The Future Makers’. Jensen has been to 2030, and now he is back - with inspiration for compagnies to make better decisions today. He will talk about the perspectives for the experience economy and more: the coming revolution in the service industry, from uniformity to diversity in values and products, about the new ‘amaproffs’ - your new competitors, he will tell you about the thousands of future makers entering the market place. And he will do it with a few educational jokes.

Featuring: Joe Pine, Mark William Hansen(Lego Company, Igor Milder(Lost Boys) and Hans Mestrum

Download program!
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