This report gives the result of research  that sets out to identify  some of the key management and business trends in the realm of experience.
Companies that actively manage experience create significant more margin
Report by Prof.Chris Voss London Business School March 2004
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The dawn of the information society has created a need for a successful combination of life-long learning, entrepreneurial behavior and self-development. Organizations will have to be redefined as generic learning environments for individuals. This emerging perspective calls for new learning models and new learning infrastructures, examples of which are being developed at the University of Amsterdam.
The model described in this article involves three types of participants in the learning process and three methods of learning. The integrating concept is called Learning by Sharing. The participants are: business individuals, teachers/researchers and students. The three methods of learning are: learning by experimenting, learning by investigating, and learning through practice.

In this report from the European sector of the Experience Economy I would like to share some insights, provide an overview of emerging trends based on research, and demonstrate these trends in practice through European case studies. Our key finding: Experiences created from a place of passion for people (not purely founded in economics) make great contributions to the quality of life and are economically successful in the end. If the motive is purely economical, the lifecycle of these experiences will be shorter than those based on passion for people. These insights will definitely influence the research agenda of the European Centre for the Experience Economy in the near future, to focus more on quality of the lives of individuals and social groups and the role of experience offerings in enhancing this quality of life in an authentic and profitable way.