Join our 8th International Course on “business innovation through immaterial value creation“.This time in Amsterdam where you will be able to meet entrepreneurs and practitioners in their own business environment. We will be working from THE COLLEGEHOTEL as a home base and continue afternoons in different innovative business environments as Freedomlab, the ABNAMRO Dialogues House, the new ID&T office and many other exciting locations as Trouw Amsterdam.You will have the choice to stay in the cosy College Design Hotel or stay as a guest with some locals, who also might be involved in the course. We will adress issues as; 1)What is experience? 2)The main drivers of change and the urgency for business innovation. 3)The role of creativity and immaterial value creation. 4)The role of co-creation of value.5) the phenomena of virtual value creation and social media. and 5) the development of new business- and transaction models. Furthermore focus will be on city development, the new urban, retail experiences, innovation in healthcare, entertainment & hospitality and entrepreneurship. Everyday there will be time dedicated to work on your own business innovation plan in small groups with our professional coaches. We have invited cutting edge lecturers like Reon Brand Philips Foresighting & Design, prof.Chris Voss London Business School, Yuri van Geest about the future of mobile, Duncan Stutterheim, founder of ID&T, and many others.  For more information see the detailed programme. If you are interested do not hesitate to register soon, places are limited.  VALUE OF EXPERIENCE PROGRAM 8-02-2010.pdf & Registration Value of XPCreation April 2010.pdf

The European Centre has been approached by several hospitals to explore and examine the dimensions of the “patient” experience. Our approach is characterized by a multidisciplinary approach. With docters, patients, nurses, quality managers, marketing management, facility management, we have organised several quality groups (falicitated and accelarated by Spilter) where we explore basic issues as what kind of emotions experience patients when they are treated in the hospital. What are their basic needs. What are the emotions of their partners and their close family. What are the basic needs of the partners and family. What are the relevant moments in the medical process and doe the patient journey look like. What are the opportunities for hospitals and their staff to improve their performance on the so called patient touchpoints. How to redesign some of their processes in order to be more patient driven and more efficiënt at the same time. In one hospital we support quantitative research on these dimensions. Results will be available by the end of the year.

A perfecty organised Symposium by VINT(the Innovation Centre of New Media of Sogeti) ‘man’ Menno van Doorn and his companions. I came especially for Umair Hague and Don Tapscott. Umair Hague is colomnist for Harvard Business Review and his theme is “Constructive Capitalism“. Apart from the fact that Umair was quite engaged with his presentation format and less with his public he presented some interesting thoughts. He talked about two ways of creating value; 1. Creative value,2. Destructive value. How can we compress from “thin value to “thick value” on the basis of Vt = min(Cd) max(Bc): “Value over time comes down to minimizing the cost of destruction while maximizing the benefits of creation”.Creative value makes a contribution to sustainability. Destructive value is focused on a thin layer of value and focused on income, profit, and transaction.He used one liners as ‘Tomorrow is today‘ and new propositions concern ‘People not products‘. The one liner that appealed to me was that companies shoud be concerned with OUTCOME instead of INCOME. The example that he used was NikePlus, with the claim that Nike is focused on making us better runners by giving feedback of the way we run.I doubt that. Nike is pretty much focused on income but it os a step in the good direction where the rol of a supplier is changing from finding customers for the product into a supplier that is looking for products and ‘personalised’ services for customers. What we really need in this type of lectures that some body doesnot give all the traditional examples(best practices instead of next practices) but really works out a business case where he or she has been engaged in.In fact Umair plead for a new paradigm of constructivism. Don Tapscott described 7 principles of crowd sourcing; 1.Innovation,2. Collaboration, 3.Interdependence 4.Integrity,5.Openess,6.Self organising,7.Consideration. He hardly came to the point where he could explain the logic of these principles, and what these mean of concrete businessterms. The examples were only so called successes and I would like to know the really knitty gritty of the back side of these communities. We know how difficult it is to facilitate a community and to really touch the sweet spot.The reality is quite different mr. Tapscott.We need new theory based on empirical research on what is co creation and what is not and the difficulties and limitations of these new business models. Crowdsourcing is not all hosanna!. A very interesting contribution in a paralell session from prof.Nico Baken about transsectoral innovation.

A core change to our fundamental economic and social model that substitutes physically moving products globally to virtually moving information about products. Where virtual presence is substituted for actual visitation and nothing is made that isn’t bought.
Like any shift in fundamental substrates, this a process of creative annihilation (as opposed to the much milder form of Schumpeter’s creative destruction we see in free markets).

BREAKING FREE! OVERCOMING THE ORTHODOXIES THAT STIFLE INNOVATION AND CREATIVITY

If you have come to help me because you feel called to help me, please go away. But if you have come because your liberation is bound up with mine, please stay and let’s work together. – Anonymous Aboriginal Elder. The art and practice of leadership is one of today’s most talked about,important and controversial topics. One-third of all management textbooks published during the past decade have been about some aspect of leadership. Most of these are identical in almost all their underlying contentions, models and philosophies. Every year vast sums of money are spent on leadership development based upon the dogma these books promulgate. Yet for all the words, all the talk, and all the resources allocated to the nurturing of leaders and the practice of leadership, very little actually changes.Read more on http://www.thefiveliteracies.org

It has been exactly 10 years ago since the first publication of Pine & Gilmore. The Experience Economy, Work is Theater & Every Business has a Stage came out(28th of April 1999). Pine & Gilmore of Strategic Horizons celebrate today this memorable event. Recently they published their latest publication on “Authenticity, what consumers really want”. What happened in 10 years time? Their book gave a lot of managers a fresh look at business from a customer experience point of view. The book sold very well and is in 2009 choosen in the selection the best 100 management books. The book and Jim and Joe’s enthusiasm inspired us in 2000 to start fundamental research on the concept of experience economy. Anna Snel dedicated her Phd. research project on a integrative approach to experiences. Her promotion will be medio this year. Media, communication- and marketing consultancies have explored experience communication and experience marketing(terrible word). They think the hype is over whilest we are believing it still has to begin. Organisations still think and act in efficiency terms. They still believe the world and markets are makable. In the meantime deep changes are taking place. In a sort of strong understream new ways of relating to each other and creating meaning are taking place. How did leadership look like 10 years ago, how did organisations look like 10 years ago?

How did the market and society look like 10 years ago?. Do we dare to look ahead and ask ourselves some deep questions about the future?

Theme of the lecture of Prof.C.K Pralahad at the University of Amsterdam; What are robust collective developments and  strategies for international competition? How can we reinforce or reinvent the traditional position for the Randstad region (Amsterdam, Rotterdam, the Hague) as a gateway region? Earlier gateway concepts were based on physical conditions, business connections, and social cultural environmental conditions. What will be the new logic for the Emerging Global Structure. CK argumented that we should look for next practices instead of best practices. If you focus on best practices we get copies if you focus on next practices we are engaged in entrepreneurship.We should also focus on the discontinuities and amplify weak signals. Essential is how value is cretaed and what is in fact the meaning of value. How does the firm interact with consumer. In fact through co-creation the nature of the firm is changing What in fact are the basic drivers of Global Structural Change and is the economic crisis an accelarotor or an decellarator of this change? 1).Traditional interventions and resources as speed quality and cost cutting. 2).Ubiquious interconnectivity. Transparency, social media, information access. 3).Emerging markets(BOP the bottom of the pryramid, 4).Value creation through co-creation. Transformation of the nature of the firm. There will be different dynamics in the markets.The perception of value by people in the BOP is totally different.

” Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where ‘your cloud’ holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships.  We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books…) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention &  trust economy, the latest developments in next generation advertising, and the growing economic power of those ‘new generatives’ (> Kevin Kelly)…”Download Future of Content & Telecom Gerd Leonhard @ eComm Conf 2009 PDF

Ambient Intelligence is a vision on the future of the consumer electronics, telecommunications and computer industry that refers to electronic environments that respond to the presence and activity of people and objects. The goal of these intelligent environments is to support the performance of our everyday activities using technology and media in way that puts users in control. Many research prototypes and demonstrations of ambient intelligence systems and applications have been developed since the introduction of this vision, but many of these examples focus on a relatively small application domain and set of functionality. The downside of this reductionist approach is that it surpasses the open-ended dynamic nature and complexity that is inherent to social environments.This thesis aims to find a generic interaction concept to capture the way we form experiences in our everyday life and integrates technology and media into that process. It proposes the design of an end-user programming environment that supports retail designers without special programming skills to create, simulate and deploy smart retail environments within this interaction concept.Mark will defend his thesis the 17th of March at the Technical University of Eindhoven at 16.00.hours

Readers of this site will be familiar with the emergence and proliferation of a new form of value creation, peer production (as first defined by Yochai Benkler), in which communities of volunteers (but also in fact mostly paid creators and programmers once a project is successfull) create ‘(open) content’ or ‘(free) software, that is usable and accessible by everybody. Typical for peer production is that the ‘producers’ create ‘products’  (with both concepts being essentially misleading in this case!) in such a form that they form a commons which can be used and modified by others, who return it improved to the same common pool. These producers can be volunteers or paid programmers or authors, often both operating as a cooperative ecology between communities and  the companies that create market-based spin-offs from that same commons. As a typical example, Linux and its derivatives come to mind, which have created a $36 billion economy.
It is very tempting to limit such emergence to the field of ‘immaterial’ production, but we want to show in this article that the same method of production that has come to dominate the world of open source software and freely available (often ‘user-generated’) content on the internet, is now also deeply influencing the way we think about designing and even ‘making’ things.Before we describe this emergence, a few definitions as well as a basic explanation of why the peer production makes so much sense.

The Value Revolution; The power of co-creation and the role of technology and new media.

13.00 hours Featuring

• Raul Lansink Favela Fabric,
• Me and the Media by Menno van Doorn,Vint Sogeti
• The One Screen Experience  by George Hulshof.(DMCC4)
• Privacy, identity issues in social networks and the regulation of virtual environments by Bart Schermer(Universiteit Leiden)

Hollandse Loyd Koffie huis.Program and registration
C0- creation value revolution 30 jan 2008*.

What if the Beatles had never gone to Hamburg in 1960?  Would they have become a sensation? What if Bill Gates had been born five years later?  Would he have revolutionalized the world?  Excellence, we often think, comes from practice. But Malcolm Gladwell, staff writer for The New Yorker and bestselling author of The Tipping Point and Blink, takes the John Adams Institute podium to make a very different case. In Outliers: The Story of Success he shows why people often waste their talent, and how culture, family, time and place are essential ingredients to success. Join us for an evening with one of the most notable thinkers of our time. Moderated by Joris Luijendijk Location The Aula of the University of Amsterdam Singel 411, Amsterdam. Lecture in collaboration with the John Adams Institute. Ambassadors for free, professional Members special fee. Register asap.