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Integrated online and offline Experiences

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Report on the learning by sharing workshop about ‘integrated online and offline experiences
with Joe Pine, Mark William Hansen , Hans Mestrum, and Igor Milder on Thursday the 8th of december
Joe Pine started off with sketching the history of media from real life to virtual reality. He lectured about the world of digital experiences and gave 5 imperatives.Experience Marketing does not exist, Experience IS the Marketing and through creating experiences marketing becomes superfluous. Through mentioning many examplars Pine eleborated on these principles and discussed his concept of infinite ROI (see presentation). Mark William Hansen (Lego) talked about the struggle of Lego to either listen to their own engineers and believe in their own brand or to listen to their customers and facilitate an environment where the customer can create their dreams about models and projects. A fascinating story in terms of innovation.(pdf). Igor Milder(Lost Boys) talked about interactivity on the web and how to get in to heart of the customer instead of in his or mind. Lost Boys , Sportlife, Sanoma, Talpamedia and the European Centre are involved in an interesting research project to the difference between reaching and impacting people. Hans Mestrum opened the doors to the blogosphere. A small group were glued to his lips, ( see pdf) for full video registration www.experience-economy.com/downloads for pictures of event click here.


Mark William Hansen LEGO Co-Creation
Video by henkjan

On and offline experiences Joe Pine
Video by henkjan

Mark William Hansen LEGO Co-Creation
Video sent by henkjan

E-day presentation:
Een nieuwe kijk op de Experience Economy

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“Er is een maatschappelijke transformatie bezig waarin consumenten naar ‘communicatieve zelfsturing’ gaan. Ze geven betekenis aan hun leven van buiten naar binnen - zoals dat winkelen en producten een identiteit verschaffen’ maar vooral ook van binnen naar buiten: Persoonlijke ontwikkeling, vriendschap en authenticiteit zijn de belangrijkste waarden. Daar moeten bedrijven op aansluiten. “

Download presentation (in dutch) : Betekenisvolle belevenissen Download presentation(English): Meaningful Experiences, for full video registration http://www.flickr.com/photos/hans-on-experience/sets/1124492/ . As follow-up we organise 8 th of december a seminar and workshop about on-line/off-line experiences.

Workshop and Seminar
How to create integrated `Offline and Online’ experiences
8 december 2005

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Featuring: Joe Pine, Mark William Hansen(Lego Company, Igor Milder(Lost Boys) and Hans Mestrum

Download program!
Column Pine&Gilmore
Missouri white paper

Touch, Smell and feel before you buy on line CD&I

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The Sense concept designed by CD&I Associates is a wireless device that will, it’s claimed, offer a “more emotional connection between users and experiences” through touch and smell. It aims to give users haptic, thermal and olfactory sensations while playing games, watching movies and shopping online via a tactile hand sheath and flavor-ink printed output.

Its creators, CD&I Associates, ask that we imagine a future where experiences like shopping, gaming and watching media are enhanced by a wireless sensory aid - allowing us to smell, taste or touch virtually represented items on a computer or TV screen.

The Sense concept is CD&I Associates’ contribution to the 13 visions of the future for the French Alliance’s La Fin Du Design exhibition. It is proposed that the device incorporates a tactile, heated sheath in which the user places a hand. The system would then stimulate nerve receptors in the hand to recreate the pressure, temperature, roughness, softness, or hardness properties of an object being viewed on a device with which Sense has been wirelessly linked. The system might also be used to help the blind read on-screen text by converting it into braille and feeding it to the user via the sheath or converting it to speech and output through onboard speakers.

Sense will also feature six flavor cartridges which will mimic basic flavor types such as bitterness, sweetness, saltiness and so on. It’s proposed that seven additional wax cartridges will feature micro emanators to reproduce different types of smell. Responding to device input, cartridges are suitably mixed and a small object-oriented taste and smell sheet is then printed. This not only magnifies and expels carefully mixed scent but when placed on the roof of the mouth will dissolve and release an appropriate taste sensation.

Touchscreen technology will complement any information given on the display of a linked device and allow the user control over Sense’s functionality. CD&I Associates also sees new sensory applications being made available for download to update and improve the usefulness of the product. Of course, being a concept, actual technical details are scant but it will no doubt take full advantage of whatever technical advances have been made by the time any talk of production has begun.

At first glance it may be tempting just to dismiss CD&I Associates’ vision of sensory interaction with virtual objects as being beyond the reach of current technology but if such things as machines powered by bacteria or the 3D bio printer Gizmag featured recently were proposed only a few years ago, would it be fair to say that utter disbelief would be high among the reactions on offer? One to watch, perhaps? Source Gizmag

Back to the basics of cooking Jamie Oliver at Ted

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4347918400_db1671c342.jpg“My wish is for you to have a strong, sustainable movement to educate every child about food, to inspire families to cook again and to empower people everywhere to fight obesity”, according to Jamie Oliver. Jamie received a standing ovation at Ted’s conference.

Business model innovation matters by Alex Osterwalder

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Interesting collection/publication on a co creative basis. Osterwalder sketches actually a frame work where he compares Pharma, Telco’s and the Car industry, how they make money. Is more a strategic framework.

Innovation in Healthcare Lucien van Engelen Today Life from Ideaworks iSoft

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http://www.ustream.tv/channel/isoft-health

Smart XP University of Twente opens new lab

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smartxp_living_lab-2-1.jpgthe Smart eXPerience living lab (SmartXP) is putting ubiquitous technology on a pedestal in a theatre-like setting. SmartXP provides students, researchers, and other professionals the opportunity to experience technology in realistic settings. Here technology meets technology, technology meets humans and humans meet technology, which are all necessary requirements to reach the ubiquitous systems vision. In this vivid environment we encourage people to give constructive extra disciplinary reviews. We feel that the interactive design of SmartXP is a source of inspiration for innovation and the creative use of ubiquitous systems.

Creative application and development of technology is one essential ingredient of ubiquitous computing which however requires in-depth access to the relevant technologies that goes beyond a mere literature study or an occasional cooperation. Ubiquitous computing research often leads to prototypes that however cannot be evaluated without medium to large scale trials in a realistic setting. The cost of such trials is generally too high to be borne by a single project. CTIT and the faculty EEMCS are establishing the Smart eXPerience living lab (SmartXP) environment as an open resource and show-case facility for ubiquitous technology in realistic settings.

Interview with Duncan Stutterheim, Maire of the night(in dutch)

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duncan bewerkt.jpgOur colleague Ronnie Overgoor had a very open interview with Duncan Stutterheim.Watch. Duncan will be one of the Key Note Speakers at our international executive course 18-23 April.

EXPERIENCE ACADEMY, Business Innovation & The Value of Experience 18-23 April, Amsterdam

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Rijksmuseum IAMXP FOTOS - 212_2.jpgJoin our 8th International Course on business innovation through immaterial value creation“.This time in Amsterdam where you will be able to meet entrepreneurs and practitioners in their own business environment. We will be working from THE COLLEGEHOTEL as a home base and continue afternoons in different innovative business environments as Freedomlab, the ABNAMRO Dialogues House, the new ID&T office and many other exciting locations as Trouw Amsterdam.You will have the choice to stay in the cosy College Design Hotel or stay as a guest with some locals, who also might be involved in the course. We will adress issues as; 1)What is experience? 2)The main drivers of change and the urgency for business innovation. 3)The role of creativity and immaterial value creation. 4)The role of co-creation of value.5) the phenomena of virtual value creation and social media. and 5) the development of new business- and transaction models. Furthermore focus will be on city development, the new urban, retail experiences, innovation in healthcare, entertainment & hospitality and entrepreneurship. Everyday there will be time dedicated to work on your own business innovation plan in small groups with our professional coaches. We have invited cutting edge lecturers like Reon Brand Philips Foresighting & Design, prof.Chris Voss London Business School, Yuri van Geest about the future of mobile, Duncan Stutterheim, founder of ID&T, and many others.  For more information see the detailed programme. If you are interested do not hesitate to register soon, places are limitedVALUE OF EXPERIENCE PROGRAM 8-02-2010.pdf & Registration Value of XPCreation April 2010.pdf

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Ambassadorprogramme 2010, upcoming events

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  1. New forms of leadership by Manfred van Doorn 2nd of February
  2. Experience Network event the 4th of March
  3. Workshop on open businessmodels by Michel Bauwens 22nd of March
  4. Ambassador meeting focus on work & interview C.K.Pralahad 8th of April
  5. The Value of Experience, Business Innovation through Value Creation internnational Executive Course 18-23 April
  6. Learning Excursion to Singapore, Bangkok& ShangHai 9-19 May
  7. The Experience Network meeting 30th of September
  8. Ambassador meeting the 28th of October
  9. Lift, Experience Toplecture with Robert Quinn. University of Michigan.Ross School of Management
  10. New literacies, cross media workshop 9th of December

Hereby the full Ambassadorprogramme AMBASSADORS 2010 INFO.pdf for 2010. Enjoy!

Serious request, fun(d) raising in optima forma

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IMG_0359_2.jpgSerious request is an initiative to raise funds for a silent disaster on the planet. Three dj’s lock themselves up in a transparent house located on a square in a major city for 7 days without any food. They play music all day and night. The songs the play are on request of the public and being paid for.This year is the 6th edition dedicated to fight Malaria in Africa. Any donation is welcome, small and large. Apart from the music there is an auction on http://seriousrequest.3fm.nl/. The public is either on the street in front of the dj’s, or listen at home to the radio or watches on-line tv. The initiative stimulates all sort of communities to create ideas to make money for the fundraising. The impact on the Dutch public is amazing.

in progress
Albert Boswijk