'Economy of Experiences' is a great book that extends
our ideas. Disagreeing with us on occasion! It pushes
forward what we know about today’s Experience
Economy, focusing on those that are meaningful and
co-created. (In fact, it wasn’t until I read this that I
truly understood what ‘co-creation’ was all about.)
Anyone looking to create greater value for their
customers should absorb its lessons. This wonderful
book has many such lessons that anyone seeking to
embrace the Experience Economy should embrace.
B. Joseph Pine II, co-author The Experience
Economy and Infinite Possibility: Creating
Customer Value on the Digital Frontier
