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    Value Creation by Experiences & Sustainable Tourism - 05 March 2019

    Structural Changes in SocietyThe Psychology of ExperiencesThe Economy of Experiences5 Steps of Value CreationSustainable TourismCase studiesThe lecture will start at 12.35 in Solbjerg Plads 3, room SP...
    Read more about Value Creation by Experiences & Sustainable Tourism

    Worlds of Wonder - 01 February 2019

    20 years ago American authors Joseph Pine and James Gilmore predicted the rise of the experience economy. A manner of value creation with personal experiences as the greatest differentiator. With hind...
    Read more about Worlds of Wonder

    Brood & Spelen - 15 May 2018

    Brood@Spelen 2018 op 15 mei in UtrechtHoe kunnen ondernemers en gemeenten met de inzichten en methoden en technieken van de ‘Economie van Experiences’ waarde- en betekenis creëren in binnensteden...
    Read more about Brood & Spelen

    Stop Marketing, Start Customering - 26 April 2018

    Masterclass Joe Pine & André Wiringa; Friends, just a week ago I finished writing an article that summarizes a new set of ideas that I'm very excited about. It's an extension of my first book Mass Cu...
    Read more about Stop Marketing, Start Customering

    Transforming Business Value through Experience 2018 - 25 April 2018

    We will organise the 6th international version of our 10-day RESHAPE Accelerator program. This program will give you deep insight and understanding of the impact of Societal Changes & Exponential Inno...
    Read more about Transforming Business Value through Experience 2018

    Service Design& Value Creation - 26 March 2018

    Masterclass Service Design in collaboration with Essense. Only by Invitation...
    Read more about Service Design& Value Creation

    Reinvent Retail - 22 March 2018

    Workshop Reinventing Retailing two days March 22-23 Aarhus in Collaboration with AdventureLab360.DAY 1(Strategy day)1. Introduction Economy of Experiences – Retail perspective2. Learn about the new ...
    Read more about Reinvent Retail

    Value Creation by Experience In-Company - 01 time.month.0 2018

    The purpose of this transformative journey is to rethink opportunities in our rapidly changing economic landscape. Strive for the higher purpose, reshape your business value and create meaningful valu...
    Read more about Value Creation by Experience In-Company

    International Nudge Course - 22 May 2017

    INTERNATIONAL NUDGE COURSEAre you working to change human behaviour? We are, and we have been for a while now. In this 3-day course, we want to share the procedure of identifying problematic behaviour...
    Read more about International Nudge Course

    The Future of Events in business - 13 April 2017

    The Future of Events in business. What are the major developments and who are the possible disruptors?...
    Read more about The Future of Events in business

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  • Order our latest book ! Economy of Meaningful Experiences 5th revised edition will be out soon

    'Economy of Meaningful Experiences' is a great book that extends
our ideas. Disagreeing with us on occasion! It pushes
forward what we know about today’s Experience
Economy, focusing on those that are meaningful and
co-created. (In fact, it wasn’t until I read this that I
truly understood what ‘co-creation’ was all about.)
Anyone looking to create greater value for their
customers should absorb its lessons. This wonderful
book has many such lessons that anyone seeking to
embrace the Experience Economy should embrace.
B. Joseph Pine II, co-author The Experience
Economy and Infinite Possibility: Creating
Customer Value on the Digital Frontier

    'Economy of Meaningful Experiences' is a great book that extends our ideas. Disagreeing with us on occasion! It pushes forward what we know about today’s Experience Economy, focusing on those that are meaningful and co-created. (In fact, it wasn’t until I read this that I truly understood what ‘co-creation’ was all about.) Anyone looking to create greater value for their customers should absorb its lessons. This wonderful book has many such lessons that anyone seeking to embrace the Experience Economy should embrace. B. Joseph Pine II, co-author The Experience Economy and Infinite Possibility: Creating Customer Value on the Digital Frontier

    Register

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