• Stop Marketing, Start Customering


    Masterclass Joe Pine & André Wiringa; Friends, just a week ago I finished writing an article that summarizes a new set of ideas that I'm very excited about. It's an extension of my first book Mass Customization -- which just celebrated its 25th birthday! -- while incorporating concepts from The Experience Economy and my other books, with many new ideas and frameworks.

    And the premise is simple: There are no markets, only customers. Therefore, stop marketing and start customering!

    In partnership with Andre Wiringa, author of Start Reverse: Go Beyond Customer Satisfaction, I am coming to the Netherlands (just outside Schiphol Airport) on April 26 for the Reverse Customering Masterclass where Andre and I will present our respective ideas and facilitate discussions among all the participants so you can get the most out this reverse way of thinking. While I intend on turning this into a new book, this is only the third time ever that I will be presenting my thoughts on customering -- I would love to see you there and get your feedback!

    26 April 2018 10:30
    26 April 2018 16:30

    Ambassadors and Friends of the European Centre will a reduction for this Ma

    This is event is not free of charge

    € 395.00

    Guests & Non members

    € 595.00
    € 595.00


    Performance Solutions
    Kruisweg 817
    2132 NG