'Economy of Meaningful Experiences' is a great book that extends our ideas. Disagreeing with us on occasion! It pushes forward what we know about today’s Experience Economy, focusing on those that are meaningful and co-created. (In fact, it wasn’t until I read this that I truly understood what ‘co-creation’ was all about.) Anyone looking to create greater value for their customers should absorb its lessons. This wonderful book has many such lessons that anyone seeking to embrace the Experience Economy should embrace. B. Joseph Pine II, co-author The Experience Economy and Infinite Possibility: Creating Customer Value on the Digital Frontier

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