• Worlds of Wonder; Where are we h...

    Albert Boswijk

    4 years and 9 months

    Worlds of Wonder; Where are we heading in the Experience Economy

    Experience Design for Curious People

    Modern organizations are looking for ways to really engage their clients. Consumers become audiences, looking for true and heartfelt experiences. This book provides answers for everyone who wants to turn this into reality.

    This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. Worlds of Wonder is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future.

    Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive powers. The more the online world grows, the greater the need becomes for actual spaces of wonder and imagination. People seek out those spaces to indulge in immersive experiences and social interaction. A very exciting industry is emerging. One that is growing in depth and in strength.

    This book contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. Worlds of Wonder is an invitation to anyone involved in this inspiring field.

    February 1st Joe Pine keynote speaker at Pakhuis de Zwijger about where we are heading in the Experience Economy.

    Decades into today’s experience economy, experience design remains very much an art, rather than a science. Worlds of Wonder exemplifies the state of that art, providing a beautiful insightful and wonderful view of the design of experiences that engage, inspire and even transform”.

    Request for an invitation to attend this lecture.

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