Featuring: Joe Pine, Mark William Hansen(Lego Company, Igor Milder(Lost Boys) and Hans Mestrum

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A major shift is currently taking place that can be characterized as a movement formerly dominated by ‘tell and sell’ through traditional mass media to ‘ask & engage’and to personalised focus through new media. We are returning to a human scale in our thought and actions and the focus is shifting from ‘the supplier’ to ‘the individual person’. Up untill today, most activity in the so-called ‘Experience Economy’ has focused on real-world encounters. This seminar and its supplementary workshops are designed for business developers and marketing and communication executives.