A brief introduction to Rolf Jensens new book. Just published in Danish.
Jensen has time travelled to 2030 in order to bring inspiration to the present. It is a business book. Although the usual 3-5 years for business strategy is a good one, we do need a broader perspective, too. The long horizon is needed as a supplement for a market place with changes happening with the speed of sound.  The time travel concept permits thinking outside the box.

"The value driven organisation, the gradual transformation from rules and orders to value based management. It is a slow process but it has begun with core values, visions and mission statements.  Be aware, the “amaproffs” are coming. The C2C market – consumer to consumer. Some times it is not a real market, people do it because it is worth doing, not for profit. The bloggers, wikipedia, the on-line books and music. www.shopping.com versus the official advice form governmental institutions. Hierarchy versus the flat society." [source]

Rolf Jensen has been lecturing the 18th November in Amsterdam. Questions & Answers will be possible via the comments.

The Nordic countries and The Netherlands are at the cutting edge in international value surveys. The perspective is that the experience economy is knocking on our door and furthermore, we are moving from uniformity to diversity. The future belongs to the personalised products with an appeal to the heart. New technology permits even production in the home. The 3D printer is around the corner – a revolution just like the desktop PC. Print your products. Become your own designer and have your own factory. And the “amaproffs” are coming and they will create a C2C market, form consumer to consumer. The bloggers, wikipedia, Linux, Ophy – citizens offering products for free. A “flat” society with many people shaping the future, many future makers, change agents. Jensen offers hundreds of ideas for decision makers of today. He is back from the future and will enjoy presenting all the ideas in his lecture.

Co-creation:
At our website: www.dreamcompany.dk we have just introduced an interactive Future Maker book: the Future Makers Own book.
You may read it, you may contribute. It is based on the book.