If you can create everyting in life that you want and desire and if everything you have is your life, why shouldnot you reinvent your life? And make a brand of yourself. If you can make brands personal why do we not make ourselves brandable?

But then you have to know the magic of the emocode, the personal barcode to asses the experience value of your own identity. If you know this code you have access to the communities of the new social order. Susanne Piët sketches the experience market of the multiple identity crises. How am I? who do I want to be? What is my public role or self?She argues that in the emotionmarket we are involved in a almost unsatisfiable massmarket of people that want to experience something, want external stimulation, but also are afraid. Afraid of making something of their lives in a culture that is totally hedonistic. But they cannot help themselves. Technology goes above your head, but rules your life.You are informed about everything in the world, but you cannot do anything about it. Threat is evrywhere but you do not know where to expect it. The more you have the more you can lose. As consumer you are totally helpless. You are made or better you have made yourself dependent to the brand society.You are hooked to the system. Whilst the promise was freedom and independence.